Effective Date: July 1, 2026

ABOUT THIS PRIVACY POLICY

Thank you for visiting the DL Coatings LLC. website ("DL Coatings LLC," "Company," "we," "our," or "us"). This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you interact with us through our website, request services, communicate with us, or engage with our marketing activities. The purpose of this policy is to help you understand the conditions under which we collect different types of information, how we disclose that information, your rights in relation to your information, and our practices regarding data security and browser "Do Not Track" requests.

DL Coatings LLC respects your privacy and is committed to protecting the personal information you share with us. By using our website, engaging our services, or otherwise interacting with us, you agree to the terms of this Privacy Policy and our Terms of Service. If you do not agree with these terms, please do not use our services or provide us with your information.

This Privacy Policy applies to our websites, applications, online booking systems, customer relationship management systems, SMS and email communications, AI-powered tools, and any other services we provide (collectively, the "Services"). This policy does not cover personal information we collect about employees, independent contractors, or job applicants, which is governed by separate policies.

WHO IS COVERED BY THIS POLICY?

- This Privacy Policy applies to individuals who interact with DL Coatings LLC, including:

- Current and prospective customers (both commercial and residential)

- Website visitors and users

- Individuals who request quotes, book services, or contact us for information

- Recipients of our marketing communications (email, SMS, newsletters)

- Business contacts and representatives of entities with which we do business

- Franchise applicants or business partners (if applicable)

This policy is intended for use by United States residents ages thirteen (13) and above and is governed by the laws of the United States, with specific provisions for residents of states with comprehensive privacy laws (such as California, Virginia, Colorado, Connecticut, Utah, Texas, Delaware, Florida, Montana, Maryland, Minnesota, New Jersey, New Hampshire, Nebraska, Iowa, and Oregon). If you are located outside the United States, please be aware that your information may be transferred to and processed in the United States, where privacy laws may differ from those in your jurisdiction.

We do not knowingly collect information from children under the age of 13. If you believe a minor under 13 has inadvertently shared information with us, or if you believe a non-United States resident has provided us with information, please notify us immediately so we can take appropriate action.

WHAT TYPES OF INFORMATION DOES DL COATINGS LLC COLLECT?

We collect information to provide and improve our services, maintain security, fulfill legal obligations, and communicate with you effectively. The information we collect falls into two main categories: "Non-Personal Information" and "Personal Information."

Non-Personal Information

"Non-Personal Information" is information that cannot directly identify a specific person without being combined with additional data. Examples include:

- Device and browser type

- IP address (when not linked to your identity)

- Browsing and search history on our website

- Geographic location data (city or region level)

- Pages visited, time spent on pages, and referring URLs

- Information regarding your interaction with our website, advertisements, and emails

Personal Information

"Personal Information" can be directly associated with a specific person without requiring additional information. Examples include:

- Personal identifiers: Name, email address, mailing address, property address (for service requests), telephone numbers, customer account number, account password, IP address (when linked to your identity)

- Commercial and financial information: Records of products or services ordered, purchased, returned, or considered; purchasing or consuming histories; payment information (credit card numbers, expiration dates, security codes, billing addresses); bank account information and income details (if you request financing assistance)

- Protected class information: For franchise or partnership applicants, age, gender, marital status (if applicable)

- Professional information: Job title, employer information, employment history, business ownership interests, recommendations provided by references

- Educational information: Education history (for franchise or partnership applicants)

- Internet or electronic activity information: Device identifiers, system logs, configuration details, browsing history, interaction with our website and advertisements

- Audio information: Recordings of customer service calls for quality assurance, training, and security purposes

- Inferences: Inferences drawn from the personal information we collect to create profiles reflecting preferences, characteristics, behavior, and attitudes

- Sensitive personal information: Health-related information (such as allergies or special requirements you inform us about when we provide services), Social Security numbers (if required for financing or credit applications), precise geolocation data (if you enable location services)

If you have questions about the distinction between Non-Personal Information and Personal Information, or about the types of information we collect, please contact us using the information provided in the "Contact Us" section.

HOW DOES DL COATINGS LLC COLLECT INFORMATION?

We collect information through various methods and sources:

Information You Provide Voluntarily

We collect personal information directly when you:

- Request a quote, estimate, or consultation through our website forms, phone calls, or in-person meetings

- Book or schedule painting or drywall services

- Create an account or customer profile on our website or customer portal

- Subscribe to our newsletters, marketing emails, or SMS communications

- Contact us via email, phone, text message, or through our website contact forms

- Participate in surveys, webinars, events, or promotional activities

- Provide feedback, testimonials, or reviews

- Apply for franchise opportunities or business partnerships

- Engage with our customer service representatives or support teams

- Request financing or credit assistance for our services

- Communicate with us through social media platforms

The types of personal information you provide may include your name, company name, mailing address, property address, email address, phone number, payment details, project specifications, service preferences, and any other information you choose to share.

Information Collected Automatically

When you visit our website or use our Services, we automatically collect certain information through:

- Cookies and similar tracking technologies: Small data files stored on your device that help us remember your preferences, analyze website usage, and personalize your experience

- Web beacons and pixel tags: Small graphic images embedded in web pages or emails that help us understand user behavior and measure the effectiveness of our communications

- Server logs: Automatically recorded information such as IP addresses, browser type, operating system, device identifiers, referring URLs, pages visited, date and time of visits, and how you interact with our website

- Analytics tools: Third-party analytics services (such as Google Analytics) that collect aggregated information about how users interact with our website

This automatically collected information helps us maintain security, detect fraud, improve our Services, and understand user preferences.

Information from Third Parties

We may obtain information from:

- Business partners and service providers (such as payment processors, scheduling platforms, and customer relationship management systems)

- Analytics providers and advertising networks

- Social media platforms (if you interact with us through social media or use social login features)

- Data aggregators and data brokers (for business contact information and market research)

- Referrals and references provided by franchise applicants or business partners

- Integrated software platforms you authorize us to access (such as project management, email, or CRM tools)

- Public records and databases (for verification or compliance purposes)

We use information from third parties consistently with this Privacy Policy and any restrictions imposed by the original source.

Information from AI-Powered Tools

We may use artificial intelligence (AI) and automation tools to:

- Assist with customer inquiries and provide chatbot support

- Analyze customer preferences and recommend services

- Automate scheduling, appointment reminders, and follow-up communications

- Detect security threats and prevent fraud

- Generate estimates and project proposals

- Improve service quality through predictive analytics

Personal data used for AI training and processing is limited to what is necessary for these purposes, and we do not use AI to make decisions that have legal or similarly significant effects on you without human review. When required by law (such as in certain U.S. states), you have the right to opt out of automated decision-making.

Special Categories of Data

We do not intentionally collect sensitive personal data (such as detailed health information, race or ethnicity, religious beliefs, sexual orientation, or biometric data) unless:

- You voluntarily choose to provide it (for example, informing us of allergies or health conditions relevant to our painting services)

- It is required for financing, employment, franchise applications, or legal compliance purposes

- We have obtained your explicit consent or are relying on another lawful basis permitted by applicable law

If we must process sensitive personal data, we will implement additional safeguards and request your explicit consent where required.

HOW DOES DL COATINGS LLC USE YOUR INFORMATION?

We process personal information for the following purposes and rely on lawful bases as required by applicable privacy laws:

To Provide and Manage Our Services

- Deliver painting, drywall, and coating services you request

- Process service requests, quotes, estimates, and project consultations

- Schedule appointments, site visits, and project timelines

- Communicate with you about your service requests, project updates, and scheduling

- Manage customer accounts, profiles, and project histories

- Process payments, billing, and invoicing

- Provide customer support and respond to inquiries

- Maintain business records and fulfill contractual obligations

- Improve our services, website functionality, and customer experience

Lawful Basis: Necessary to perform our contract with you, or to take steps at your request before entering into a contract; legitimate business interests in operating and improving our services.

To Assist with Financing (If Requested)

- Help you obtain financing or credit for our services

- Process credit applications and verify financial information

- Coordinate with financial institutions and lending partners

Lawful Basis: Necessary to perform our contract with you; compliance with legal obligations; legitimate interests in facilitating customer transactions.

To Deliver Marketing and Promotional Communications

Send you information about our services, promotions, special offers, and events

Deliver targeted advertisements and marketing content we believe may be of interest to you

Provide information about services offered by our affiliates or strategic partners (with your consent where required)

Analyze the effectiveness of our marketing campaigns and advertisement placement

Personalize your experience based on your interactions with us

Lawful Basis: Your consent (where required); legitimate interests in marketing our services and building customer relationships; compliance with applicable marketing laws.

To Process Franchise, Partnership, or Employment Applications

Evaluate applications for franchise opportunities, business partnerships, or employment

Conduct background checks and verify references, employment history, and educational credentials

Assess suitability for participation in our business programs

Maintain records of applicants and business relationships

Lawful Basis: Necessary to take steps at your request before entering into a contract; legitimate interests in evaluating business opportunities; compliance with legal obligations.

To Engage in Business Transactions

Communicate with business contacts, vendors, suppliers, and partners

Manage relationships with commercial clients, property managers, and contractors

Conduct due diligence for business transactions, mergers, or acquisitions

Facilitate collaboration and project coordination

Lawful Basis: Necessary to perform contracts; legitimate interests in conducting business operations.

To Monitor, Improve, and Secure Our Services

Analyze website usage, user behavior, and service performance

Conduct internal business analysis and market research

Improve our website design, functionality, and content

Enhance customer service quality and training programs

Develop new products, services, and business strategies

Maintain and improve cybersecurity measures

Authenticate users and protect against unauthorized access

Detect, prevent, and respond to fraud, security incidents, and illegal activities

Protect our rights, property, and safety, and the rights and safety of our users and others

Lawful Basis: Legitimate interests in operating, securing, and improving our business; compliance with legal obligations; protection of vital interests.

To Comply with Legal and Regulatory Requirements

Comply with applicable laws, regulations, court orders, subpoenas, and legal processes

Respond to requests from law enforcement, regulatory authorities, and government agencies

Maintain records for tax, accounting, and audit purposes

Defend against legal claims and protect our legal rights

Fulfill contractual obligations and industry standards

Lawful Basis: Compliance with legal obligations; legitimate interests in protecting our rights and interests; protection of vital interests.

To Use Artificial Intelligence and Automation

Provide AI-powered customer support and chatbot assistance

Automate appointment scheduling, reminders, and follow-up communications

Analyze customer preferences and recommend tailored services

Detect security threats and prevent fraudulent activities

Generate estimates, proposals, and project documentation

Improve service quality through predictive analytics and machine learning

Personal data used for AI training is limited to what is necessary for these purposes. We do not use AI to make decisions that produce legal or similarly significant effects on you without human review. When required by law (such as in certain U.S. states), you have the right to opt out of automated decision-making and profiling.

Lawful Basis: Your consent (where required); legitimate interests in providing efficient and personalized services; compliance with legal obligations.

NOTICE AT COLLECTION – PURPOSES FOR COLLECTION OF PERSONAL INFORMATION

For transparency and compliance with state privacy laws (including California's CCPA/CPRA), the following chart describes the categories of personal information we collect and the purposes for which we use them:

Personal identifiers (name, email address, property address, home or billing address, telephone numbers, customer number, account password, IP address)

Purposes:

To provide you with the information you request and our services

To contact you from time to time regarding service updates, scheduling, and project information

To provide customer support and quality assurance

To deliver advertisements and marketing promotions about products or services we think may be of interest to you

To monitor or improve our website and for internal business analysis

To prevent fraud, activities that violate our Terms of Service, and illegal activities

To protect our rights and the rights and safety of our users or others

Commercial and financial information (records of products or services ordered or considered, purchasing histories, payment information, bank account and income information for financing)

Purposes:

To process payments and manage billing

To assist you with obtaining financing for our services (if requested)

To deliver advertisements and marketing promotions

To analyze purchasing patterns and customer preferences

To monitor or improve our services and conduct internal business analysis

To prevent fraud and protect against illegal activities

Internet or other electronic activity information (device and browser type, browsing and search history on our website, interaction with our website and advertisements)

Purposes:

To deliver advertisements and marketing promotions

To analyze the placement and effectiveness of our advertisements and marketing efforts

To monitor or improve our website and for internal business analysis

To prevent fraud and protect against illegal activities

Professional information (job title, employer information, employment and business ownership history, recommendations from references)

Purposes:

To process franchise, partnership, or employment applications

To engage in business transactions with the entity you represent

To market to or conduct due diligence with entities you represent

Educational information (education history information provided by franchise or partnership applicants)

Purposes:

To process franchise, partnership, or employment applications

Audio information (recordings of customer service calls for quality assurance purposes)

Purposes:

To provide customer support and quality assurance

To train staff and improve service quality

To resolve disputes and protect our legal rights

Inferences drawn from personal information we collect

Purposes:

To deliver personalized advertisements and marketing

To analyze customer preferences and improve services

To provide tailored recommendations and services

Sensitive personal information (health-related information such as allergies or special requirements relevant to service delivery, Social Security numbers for financing, precise geolocation data if enabled)

Purposes:

To provide services that accommodate your specific needs and health considerations

To process financing or credit applications (if requested)

To provide location-based services (if you enable location services)

We have collected the same categories of personal information in the 12 months prior to the effective date of this Privacy Policy.

HOW DOES DL COATINGS LLC COLLECT INFORMATION?

HOW DOES DL COATINGS LLC COLLECT INFORMATION?

We collect information through various methods and sources:

Information You Provide Voluntarily

We collect personal information directly when you:

- Request a quote, estimate, or consultation through our website forms, phone calls, or in-person meetings

- Book or schedule painting or drywall services

- Create an account or customer profile on our website or customer portal

- Subscribe to our newsletters, marketing emails, or SMS communications

- Contact us via email, phone, text message, or through our website contact forms

- Participate in surveys, webinars, events, or promotional activities

- Provide feedback, testimonials, or reviews

- Apply for franchise opportunities or business partnerships

- Engage with our customer service representatives or support teams

- Request financing or credit assistance for our services

- Communicate with us through social media platforms

The types of personal information you provide may include your name, company name, mailing address, property address, email address, phone number, payment details, project specifications, service preferences, and any other information you choose to share.

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CONTACT US

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, or if you wish to exercise your privacy rights, please contact us:

DL Coatings LLC.

Email: [email protected]

Phone: (480) 420-9088 (call or text)

Mail: PO Box 318, Laveen, AZ 85339

When contacting us, please provide enough information to identify yourself and describe the nature of your inquiry or request. We will respond to your inquiry as promptly as possible.